What does it take to turn user research into meaningful product decisions?

Join FreshBooks and AIGA for an insightful virtual webinar with Kiley Meehan, Head of Design at FreshBooks, on how user research informs the product design process. Kiley will share a behind-the-scenes look at how customer insights are gathered, interpreted, and translated into design decisions that make FreshBooks more useful for the people who rely on it every day. It’s a practical conversation for designers looking for process insight, craft knowledge, and inspiration from another design leader.

Note for FreshBooks users: Please register using the email address linked to your FreshBooks account to help us tailor your webinar experience.

About the Speaker:
Kiley Meehan leads the design team at FreshBooks, focusing on creating intuitive and user-friendly solutions that meet the needs of small business owners. With a strong emphasis on customer research, Kiley drives product innovation that enhances both functionality and user satisfaction.