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AIGA’s Get Out The Vote Toolkit

August 4, 2016 / By Marty Lane

Educators, faculty advisors and student group leaders who are planning for the upcoming fall semester, it’s a great time to consider how curricular goals and/or student group activities align with AIGA’s Get Out The Vote initiative (GOTV).

The campaign, active on the presidential election cycle since 2000, is having a historic season with nearly 350 posters submitted to the online gallery, exhibitions during the RNC and DNC conventions in Cleveland and Philadelphia, and active plans underway in AIGA chapters across the country. AIGA Fellow, Agustín Garza, even turned his poster into a PSA that’s now playing up to 70 times a day in the LA market, on Univision and Azteca television.

Recent data tells us that youth voters have consistently voted at lower rates than all other age groups—in every presidential election since 1964! (Sources at the end of the post.) With more than 200 student groups across the country, AIGA is well-positioned to help change that statistic.

To help with your planning we’re providing some resources. The GOTV toolkit was assembled to help AIGA chapters and student groups plan activities and programming focused on voter registration and mobilization. It offers ideas that are easily scaled to fit your resources. And should your group come up with something effective and engaging that you’d like to share, you can submit your idea to inspire others. In addition, GOTV branding and promotional assets including sample social media posts, editable vector graphics, promotional posters and postcards, exhibition graphics, and a voting fact sheet and video are available in the GOTV workroom for chapter leaders. If you don’t have access to the workroom, connect with your local chapter’s education chair for assistance. If you’re event planning, consider reaching out to our project partners, the League of Women Voters. Your local league chapter can provide information about registering voters on-site, and vote411.org is a powerful tool for election information.

Let’s all pitch in to get out the vote!
Jenn Visocky O’Grady,
Member, AIGA National Board of Directors
Professor, Cleveland State University

Sources: https://www.census.gov/prod/2014pubs/p20-573.pdf & http://civicyouth.org/quick-facts/youth-voting/ )

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